The German discount supermarket chain "Lidl" currently examines twenty locations/cities in Serbia where is possible to open facilities.
According to Blic, cities were supermarkets are certainly going to be built are Novi Sad, Subotica, Zrenjanin and Valjevo. They already bought the land in Zrenjanin and Subotica, while Novi Sad and Valjevo are next and very closed to realization. In other towns Lidl is an analysis phase and searching for a suitable locations. Sources are claiming that "Lidl" will not sporadically open facilities because its business policy. The business policy states that Lidl·always first buy the needed land and equipment then, almost at the same time, opens all chain stores planed for Serbia.
Hard-discount stores like Lidl, manage to offer goods at prices lower than those offered by competition because their offer mainly include huge quantities of a small number of varieties of one article. It’s entry on the Serbian retail market should increase competition and help lower prices in the country.
Lidl registered a subsidy in Serbia on December 22, 2010.